|On the 2nd-3rd of Dec 2006, a group of activists and broadcasters met in Kolkata at the initiative of Tara Newz (www.taratv.com) and decided to form 'Southasian'. The launch of the initiative: Southasian happened on the eve of the 14th SAARC Summit in Delhi. The first program was aired on the 8th of April, 2007 which led to the broadcasters' decision to form a channel.
On the 2nd-3rd of Dec 2006, a group of activists and broadcasters met
in Kolkata at the inititiative of Tara Newz (www.taratv.com) and decided to form 'Southasian'. The launch of the
initiative: Southasian happened on the eve of the 14th SAARC Summit in
Delhi. The first program was aired on the 8th of April, 2007 which led
to the broadcasters' decision on the 16th of August 2007 to form a
channel. The channel has started being previewed on the 19th of April,
2008. The 30 minutes weekly magazine : Southasian had news analysis,
music, features, interviews, etc.
The show was viewed in all the participating countries and the
objective was to address the common issues of the region and make the
audience aware of the same. Programs like: Southasia Calling connected
people from all over the region on a virtual platform and discussed
issues that are common in the region. For example, shows like 'Is
Southasia ready for the truth?' addressed the Truth Commissions all
over the region, 'Is Southasia Just" focused on the judiciary of the
region, 'Is Southasia sensitive' focused on the violation of human
rights in the region, etc
It is for the first time in history that the private
electronic media channels have come together and have formed a
collaborative channel sharing the same view points on diversity,
heritage, bondage and possibilities.
The contribution from the other countries is in the form of content
and air time. The collaboration proves that private ventures can and
will continue to bridge the regional discomforts with healers.
TV Southasia believes in unity within diversity. By linking lands and
legacies, TVSA aims to focus on the common bondages that exist in the
TV Southasia looks forward to SHAPE-ing (short for Skills, Health,
Awareness, Poverty alleviation and Education) Southasia. TVSA will be
encouraging programs that will encourage transfer of knowledge and
skills within the region through AAJ TV from Pakistan, Image Channels
from Nepal, MTV Group (Pvt) Ltd from Sri Lanka.
TVSA has been on air since the 19th of April, 2008 through THAICOM 5
satellite on a downlink frequency of 4004 MHz, symbol rate 06666
Msymbol, FEC ¾, polarisation vertical. We are starting with the
metropolitan areas of Delhi, Mumbai and Kolkata and soon on DTH
platforms available through out the country.
The language of the content is essentially English. TVSA is
concentrating on talk shows, interviews, lifestyle, music, short
films, sports, cuisine, quiz et al.
Keen audiences willing to become familiar with the strengths that
exist amongst all the countries of the region are who we are focusing
at. TV Southasia should be positioned as a channel that SHAPE-s the
region through recognizing diversities from a unified platform.
The marketing initiatives for the newly launched channel TV
Southasia –which will be through platforms are our own channels
including the channels of our partners, the internet, website
It is collaborative in structure. Contributions are from all the channels. The core team in Kolkata is responsible for packaging the
programs from all over and uplinking the content. Teams are headed by the following members:
Sarmistha Sarkar in Broadcast Worldwide, India
Hassan Sherazi in AAJ TV, Pakistan
Miuru Jayaweera in MTV(PVT) Ltd, Sri Lanka
Nirmal Pradhanang in Image Channels, Nepal
Nadeem Quadir in Bangladesh